The Human
Zach Cook
Founder. Architect. Builder.
Software as a means to solve real problems.
Philosophy
I care about your success as a business, not just shipping features.
Most developers optimize for clean code. I optimize for whether the thing we build actually moves your business forward.
That means understanding your market, your constraints, your timeline to revenue. Then building exactly what gets you there—nothing more, nothing less.
Background
Code that survives contact with reality
GroupThreads
Founder, CEO, CTO. Built software to run an actual business, not to sell. Technology as competitive advantage.
Hard lessons
Late nights debugging fragile systems. Learned to build on solid, documented foundations the hard way.
The turning point
AI changed the math. One architect with dedication to the craft now has the leverage of an entire team.
Approach
How I work
Go to the source
Read all documentation. Talk directly with who runs it. Study everything available, rapidly.
Ship, don't over-engineer
Elegant simplicity over premature complexity. Build what matters now. Expand when you need to.
User-focused quality
Done when end users experience it satisfactorily. Consistently. Even across edge cases.
Unlock business value
Every feature decision: what unlocks the next chunk of value? For you and your users.
Radical transparency
Weekly updates. Dashboard access. Digestible quotes. Re-scope before surprises.
Simple critical paths
Core functions must be simple, easy to reason about, safe to change.
Outside work
Best fit
Ambitious greenfield projects
Building something new from scratch where I can establish the right foundations. That's where I do my best work.
Ideal
Technically difficult. Valuable for end users. New builds with room to architect properly.
Not ideal
Large existing codebases. Very simple websites. Projects where I can't set foundations.
Before we talk
I will be honest with you
I won't share your ideas
No hard close
Let's talk
Describe what you're building. See if we're a fit.